Position

Yards Brewing Company will become the most recognized Philadelphia brewery and their website and social media outlets will cater to, and actively engage, local craft beer enthusiasts.

Strategy

To create an interactive online community where the Philadelphia beer drinking community can come to get information and interact with both the brand and other consumers.

Communications Objective

For Yards Brewing Company’s website and social media sites to be a destination for Philadelphia beer drinkers to find out about, and participate in, local events and promotions.

Success Metrics

Number of check-ins, photos uploaded, discussion posts, number of “likes”, fans, followers, and/or friends

Communications Objective

For Yards Brewing Company to interactively engage consumers around the city of Philadelphia.

Success Metric

Number of visits to unique urls linked to QR codes